Saturday, April 10, 2010

Abercrombie & Fitch is Hot Hot Hot!

Abercrombie & Fitch (ANF) is on a tear, it broke 50 today on the heels of an analyst upgrade. This company is raking in profits as more and more docile unimaginative teens with no life flood its stores in earnest for $100 t-shirts with nothing more than the logo Abercrombie & Fitch emblazoned on them. What kind of name is Abercrombie and Fitch anyway? Sounds more like a name of an insurance company or credit union.

Their flagship store on Fifth Ave in New York is more than a store it's a landmark. Tourists from other states and eurotrash from across the pond actually line up around the block like cattle to go to this shop! I'm not kidding! There is a velvet rope behind which people have to stand (some even with their parents!) as they are ushered in by BOUNCERS. I see it every time I walk past there in disbelief and entirely bemused. ANF's surprisingly successful marketing campaign of incorporating club culture the way MTV real world intended it could only work when confronted by an army of mindless consumers who lack any individuality and have no creative capacity of their own.

ANF stock is performing so well, why? for the sole reason that people are completely off thier rockers and stupid beyond belief. A great way to keep the cogs of the machine turning. A lucrative business model and paragon of efficacious brand building. Brainwashing people to be mindless conformists while they are still young and impressionable. Way to go Abercrombie! This stock is a buy buy buy!

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